8月房市又藍燈 略勝7月
2017/9/8
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><a name="OLE_LINK3"></a><a name="OLE_LINK2"></a><a name="OLE_LINK1"></a><span style="mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">蘋果日報【詹宜軒】</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月北台灣新案如市場預期亮出藍燈，但整體表現略勝</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">7</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月。市調業者指出，</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月雖預售推案及成交組數</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">指標，雙雙成長，但如來客組數、議價率皆表現平平，且成屋推案持續量縮，來到近半年低點，因此再陷谷底信號，也是今年以來第</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">4</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">盞藍燈。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">受到</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月下旬鬼門開影響最劇的，是成屋推案量，《住展》雜誌企研室經理何世昌表示，當月成屋新增供給僅</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">百餘戶，指標評分來到近半年最低，相較今年</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月最大量逾千戶，量減約</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">7</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">成。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><strong><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #002060;">來客數持平</span></strong></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月來客組數呈現持平表現，調查顯示，愈往郊區受鬼月影響程度愈大，何世昌說：「如宜蘭地區透天案，平均周來人組數已降至</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3~5</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">組，大樓案亦僅剩</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">5~15</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">組。反觀大台北地區的熱銷案，周來人組數可達</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">60~100</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">組，一般建案多在</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">15~30</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">組左右，郊區相對冷清。」</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">預售推案量雖較上月成長</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">，但仍屬近半年低檔，</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月預售推案總金額，逾</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">百億元以上，單一案量達</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">10</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元以上的指標案，分布於新北市板橋區、泰山區，及桃園市。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">綜觀</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月，新案成交回到</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">6</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月水平，為今年以來次優表現。其中，如大台北都會區的平價小坪數、或是極低首付的建案，持續順銷。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">另外，標榜雨遮不登記、不計價的建案，若成交價跟區域行情相當，因虛坪減少，民眾接受度也偏高。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">海悅廣告業務部經理馬士雄指出，市場已築底並緩步上揚，從不少高總價產品的交易，更可嗅出端倪：「高資產人士出手頻頻，公司旗下如『木蘭居』、『城堡山莊』、『宏盛陽明』近期都有成交，另外，自住客經歷過去</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年的觀望期，隨著房價到達滿足點，也會願意加快腳步置產。」</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><strong><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #002060;">築底緩上揚</span></strong></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">以中和區「雙禧園」為例，自</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月開案至今，已銷售</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">成，</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月受到未售產品坪數較大且進入鬼月影響，買氣較鈍，但馬士雄說：「此案成交單價</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">50~56</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元，與區域</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">10</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年中古大樓行情幾乎相當，拿大刀砍價的人相對較少。」</span></p>
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<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">標榜雨遮不登記、不計價行之有年的國泰建設，今年文山區預售案「國泰昕春」雖成交單價在</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">68~69</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元間，略高於區域行情，但銷況不差，目前幾乎僅餘大坪數產品，專案經理林憬鴻表示：「自住客當道，得房率較高，實在的反饋給住戶較大居住的空間，是個案順銷的一大助力。」</span></p>