全台購屋大調查 8成預算千萬內 30坪以下最多人愛
2017/9/9
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">自由時報【葉思含】</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13pt; font-family: 微軟正黑體;">台灣房市已轉為買方市場,根據台灣搜房統計</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">2017</span><span style="font-size: 13pt; font-family: 微軟正黑體;">年全台購屋意向調查,發現民眾購屋預算高達逾</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體;">成在</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">1000</span><span style="font-size: 13pt; font-family: 微軟正黑體;">萬元以內,並以</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">30</span><span style="font-size: 13pt; font-family: 微軟正黑體;">坪</span><span style="font-size: 13pt; font-family: 微軟正黑體;">以下產品為市場主力,且全台縣市以新北市購屋需求最熱,至於首善之都台北市,因房價高昂,需求占比已從六都中跌至倒數第</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">2</span><span style="font-size: 13pt; font-family: 微軟正黑體;">,蛋黃區熱度不再。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13pt; font-family: 微軟正黑體;">隨著政府祭出打房政策,投資客紛紛退場、以自住客為主力,根據「台灣搜房」針對上半年預約看屋的潛在買家進行調查,結果顯示「新北市人數最多」、「超過</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體;">成預算在</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">1000</span><span style="font-size: 13pt; font-family: 微軟正黑體;">萬元以內」、「</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">45%</span><span style="font-size: 13pt; font-family: 微軟正黑體;">希望買在</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">30</span><span style="font-size: 13pt; font-family: 微軟正黑體;">坪</span><span style="font-size: 13pt; font-family: 微軟正黑體;">以下」,顯見低總價、小坪數產品為當前房市主要需求。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><strong><span style="font-size: 13pt; font-family: 微軟正黑體;">新北房價比北市便宜一半</span></strong><strong><span style="font-size: 13pt; font-family: 微軟正黑體;">購屋族往外移</span></strong></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13pt; font-family: 微軟正黑體;">觀察購屋選擇縣市占比,前</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">6</span><span style="font-size: 13pt; font-family: 微軟正黑體;">名皆為全台主要</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">6</span><span style="font-size: 13pt; font-family: 微軟正黑體;">大都會區,以高達</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">20.74%</span><span style="font-size: 13pt; font-family: 微軟正黑體;">的新北市居冠,第</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">2</span><span style="font-size: 13pt; font-family: 微軟正黑體;">、第</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體;">名分別是</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">16.63%</span><span style="font-size: 13pt; font-family: 微軟正黑體;">的台中市、</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">15.39%</span><span style="font-size: 13pt; font-family: 微軟正黑體;">的桃園市,第</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">4</span><span style="font-size: 13pt; font-family: 微軟正黑體;">至第</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">6</span><span style="font-size: 13pt; font-family: 微軟正黑體;">名則是</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">11.29%</span><span style="font-size: 13pt; font-family: 微軟正黑體;">的高雄市、</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">8.22%</span><span style="font-size: 13pt; font-family: 微軟正黑體;">的台北市以及</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">7.83%</span><span style="font-size: 13pt; font-family: 微軟正黑體;">的台南市,受高房價效應排擠影響,首善之都台北市已成為</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">6</span><span style="font-size: 13pt; font-family: 微軟正黑體;">都倒數第</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">2</span><span style="font-size: 13pt; font-family: 微軟正黑體;">。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13pt; font-family: 微軟正黑體;">針對購屋預算占比,高達</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">35%</span><span style="font-size: 13pt; font-family: 微軟正黑體;">的民眾設定總價</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">501~800</span><span style="font-size: 13pt; font-family: 微軟正黑體;">萬元,其次則是</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">24%</span><span style="font-size: 13pt; font-family: 微軟正黑體;">的民眾為</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">801~1000</span><span style="font-size: 13pt; font-family: 微軟正黑體;">萬元,</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">500</span><span style="font-size: 13pt; font-family: 微軟正黑體;">萬元以內則佔</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">22%</span><span style="font-size: 13pt; font-family: 微軟正黑體;">,顯示逾</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體;">成購屋族總價目標設定在</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">1000</span><span style="font-size: 13pt; font-family: 微軟正黑體;">萬元以內,另外,</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">1001~2000</span><span style="font-size: 13pt; font-family: 微軟正黑體;">萬元則佔</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">15%</span><span style="font-size: 13pt; font-family: 微軟正黑體;">,總價逾</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">2000</span><span style="font-size: 13pt; font-family: 微軟正黑體;">萬元者僅</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">2%</span><span style="font-size: 13pt; font-family: 微軟正黑體;">。至於購屋空間需求,有高達</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">38%</span><span style="font-size: 13pt; font-family: 微軟正黑體;">的民眾選擇</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">21~30<span style="font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: Helvetica;" lang="EN-US"><span lang="EN-US">坪</span></span><span style="font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: Helvetica;" lang="EN-US">,其次則是</span>31~40<span style="font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: Helvetica;" lang="EN-US"><span lang="EN-US">坪</span></span><span style="font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: Helvetica;" lang="EN-US">,占比約</span>25%</span><span style="font-size: 13pt; font-family: 微軟正黑體;">,再來才是</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">41~50<span style="font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: Helvetica;" lang="EN-US"><span lang="EN-US">坪</span></span><span style="font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: Helvetica;" lang="EN-US">的中坪數住宅,占比約</span>14%</span><span style="font-size: 13pt; font-family: 微軟正黑體;">,顯見在高昂的房價和少子化時代,小坪數為市場當道主流產品。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13pt; font-family: 微軟正黑體;">台灣搜房網創辦人楊建傑分析,此次調查發現北台灣呈現桃園竄起、台北倒數,除歸因於房價高低對人口的推拉效應,五楊高架、機場捷運等交通建設的啟用,亦是促成桃園躍上排行榜前</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體;">位的重要原因。而依低總價、小坪數占比偏高統計結果推測,未來建商勢必「投其所好」,以免去化時間過長。台灣房屋智庫資深分析師陳炳辰表示,即便房市盤整,台北市住宅產品單坪均價仍要</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">60</span><span style="font-size: 13pt; font-family: 微軟正黑體;">萬,若要兼顧居住品質,</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">20~30<span style="font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: Helvetica;" lang="EN-US"><span lang="EN-US">坪</span></span><span style="font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: Helvetica;" lang="EN-US">以下的</span>2</span><span style="font-size: 13pt; font-family: 微軟正黑體;">房產品總價都得來到</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">1500~2500</span><span style="font-size: 13pt; font-family: 微軟正黑體;">萬,讓有意入住北部的民眾卻步,眼光自然轉向房價不到一半的新北市,而桃園市更是單價</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">20</span><span style="font-size: 13pt; font-family: 微軟正黑體;">萬有找,加上捷運機能縮短城鄉差距,都讓購屋族群不再拘泥於台北市。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><strong><span style="font-size: 13pt; font-family: 微軟正黑體;">台中市選擇多</span></strong><strong><span style="font-size: 13pt; font-family: 微軟正黑體;">豪宅、首購均有</span></strong></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13pt; font-family: 微軟正黑體;">另一方面,台中市一直為中部民眾首選居住地區,陳炳辰指出,台中開發建設強、選擇產品也多元,不論是親民價格高</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">CP</span><span style="font-size: 13pt; font-family: 微軟正黑體;">值的北屯區,或是居住品質高的七期高價住宅區,各有族群擁戴,因此近年房市走弱,但相較於其他五都,台中市整體房價逐年走強來到單坪均價</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">20</span><span style="font-size: 13pt; font-family: 微軟正黑體;">萬元,今年在西區兩豪宅「由鉅大恆」、「富邦天空樹」交屋加持下,勢必再拉抬台中市全市房價。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13pt; font-family: 微軟正黑體;">針對購屋族的物件挑選建議,住商不動產企劃研究室主任徐佳馨表示,以千萬預算來看,目前在房價修正波段中選擇比過去多得多,若不在意屋齡,新北第一圈可以找到公寓產品,但若需要大樓、又在意屋況,可能就得要時間換取空間,從林口、新莊、淡水等案量較大的地方著手,想買間房子並不那麼難。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><strong><span style="font-size: 13pt; font-family: 微軟正黑體;">北台灣偏愛</span></strong><strong><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">2</span></strong><strong><span style="font-size: 13pt; font-family: 微軟正黑體;">房電梯</span></strong><strong><span style="font-size: 13pt; font-family: 微軟正黑體;">中南部愛低總價</span></strong></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13pt; font-family: 微軟正黑體;">房市價量部分,陳炳辰透露,全台房市持續走買方市場,北台灣剛性買盤偏好</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">2</span><span style="font-size: 13pt; font-family: 微軟正黑體;">房型電梯產品,</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">1500</span><span style="font-size: 13pt; font-family: 微軟正黑體;">萬以下的物件較被民眾接受;中南部則偏好低總價、大使用空間,</span><span style="font-size: 13pt; font-family: Arial;" lang="EN-US">1000</span><span style="font-size: 13pt; font-family: 微軟正黑體;">萬即為壓力,部分高價區域買氣因而受到影響。此外,建商餘屋賣壓持續表現在新北市、桃園市新興重劃區,包括青埔、新莊、淡水都有相當顯著的降幅,在符合民眾期望下,已有進場撿便宜量能湧現。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13pt; font-family: 微軟正黑體;">中信房屋副總劉天仁指出,由於整體經濟依然呈現疲軟,加上民眾仍抱持著房價不會上漲的心理預期,因此短期內房價沒有回漲的動力,而現在銀行紛紛推出各種低利優惠以及放寬貸款成數,降低購屋門檻,也減輕民眾每月支付房貸的壓力,有購屋需求自住客可進場。大家房屋企劃研究室主任郎美囡建議,雖然目前銀行端對於優質客戶多願意放寬成數與利率,在每月房貸還是要把握不要超支的原則,預算不要抓得太緊,預留裝潢、週轉金,日後較有餘裕面對不確定的狀況。</span></p>
<p class="MsoNormal" style="margin-top: 9pt; line-height: 23pt; text-align: center;"><span style="font-size: 13pt; font-family: 微軟正黑體;"><img src="http://img.ltn.com.tw/Upload/house/page/2017/09/08/170908-3806-4-eb3MF.jpg" alt="" /></span></p>
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