鬼月後至年底 房市超火熱
2017/9/11
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><a name="OLE_LINK3"></a><a name="OLE_LINK2"></a><a name="OLE_LINK1"></a><span style="mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">工商時報【蔡惠芳】</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">農曆鬼門關(</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">9/19</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">)之後,建商將啟動今年最大一波推案潮,「</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">928</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">檔期」至年底第四季將很有看頭,尤其是上市櫃建商,幾乎端出來的都是年度大菜;市場估計北台灣都會區光是「</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">928</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">檔」至「雙十檔」的推案規模,有機會超越去年同期的千億元水準,價格謙虛、小宅精品化,將成為建商主要策略。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">股市站穩萬點大關,新內閣就位,銀行紛紛祭出高額低利房貸搶客,總體氛圍有利房市攻堅,在鬼門即將關閉之際,建商和代銷已磨拳擦掌。住展雜誌企研室經理何世昌表示,鬼月後將有不少大案登場,可望延續到</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">Q4</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">甚至從農曆</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">1</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">日第一天就有建商鳴槍開跑,推出年度大案;特別是上市櫃建商,幾乎今年的年度大案都集中在這一波鬼月後到第四季。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">其中,上市建商「股王」長虹建設今年唯一的新案,是攜手忠泰合建的中山北路民權西路口</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">40</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元「明日綻」,這是繼「明日博」之後的最新「雙品牌」合作案,計畫在</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">9</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月下旬鬼門關後第一天宣布正式公開,可望是台北市指標案。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">大陸建設將推出</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2017</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年度大案松江南京路口的寒舍飯店住宅案,規劃為稀有的酒店精品住宅,其中</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">1</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">~</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">9</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">樓出租寒舍經營飯店,</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">10~24</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">樓規劃為住宅,坪數為</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">22-48</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">坪,住宅總銷金額達</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">90</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元,應是台北市第四季規模最大的指標案;據悉,自開春之後即有不少客戶上門預訂,市場反應不錯。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">至於案量規模突破百億大關者,更有冠德、遠雄、宏璟、興富發四大建商。其中冠德鬼月至年底推案,來勢洶洶,總計會推出三大案,至少</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">132</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元案上膛。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">冠德副總張勝安表示,</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">10</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月將推出總銷</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">80</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元的新店區公所公辦都更案「創新殿」,坪數走</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">28~46</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">坪,以及</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">50~140</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">坪的辦公案「市政廳」,堪稱新北市的焦點;另外三重總銷</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">12</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元的「天晴」,也會打</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">28</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">、</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">43</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">坪的小宅產品;接著台北市羅斯福路</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">40</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元的都更案「冠德羅斯福」,則配合地主需求,為</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">90</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">坪的大戶產品,在開價上,應不致挑戰區域新高。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">遠雄</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月才公開總銷達</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">110</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元的桃園大案「遠雄新未來」,接著還有新莊「國匯」。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">宏璟土城百億超級大案「</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">ASE</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">摩漾廣場」也醞釀多時,更是吸睛,坐擁土城捷運海山站和土城站中間的地段;市場估計,該案總銷將上看</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">150</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">宏璟財務處副總經理陳芳瑩表示,土城大案主力坪數</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">34~50</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">坪,共計</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">693</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">戶,現正請使照,預計第</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">4</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">季推出。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">另外,皇翔則重推土城「皇翔創活新天地</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">-</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">夢想家」;太子也是重推案新莊「太子信義」;新潤和亞昕將推板橋「新潤青峰二期翠峰」;聯上開發則有板橋的「聯上匯翠」。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">至於非上市櫃建商,下一波推案也相當積極。新北市聚焦在板橋江翠重劃區,立信建設總銷</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">40</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元的「新外灘」;土城則有茂德機構的大案「金城舞</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">-</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">四季花園」。</span></p>
<p><span style="font-family: 微軟正黑體, sans-serif; font-size: 13pt; text-align: justify;">甲山林廣告公司總經理張境在表示,資金多、利率低、房價有讓利,再加上年輕人普遍不太忌諱鬼月看屋買屋,因此「讓這個鬼節期間,房市表現亮眼,依各新案準備情形來看,鬼月結束到年底預期推案熱度將比去年還旺。」</span></p>