<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">工商時報【蔡惠芳】</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">雙北市小宅超夯，台北市戶數占比來到</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">51.77</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">％的歷史新高，新北市也「連四升」並站上</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">42.28</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">％的史上最高點；預期雙北市小宅占比今年將聯袂挑戰史上新高。</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">近</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">3</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">年豪宅大戶在央行限貸令、房屋稅持有成本高、轉手不易等挑戰下，銷售難度高；反觀</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">30</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">坪</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">以下的一、二房小宅，相對有票房又容易把單價拉高，且自住客、置產客也買得起，因此台北市已連</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">2</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">年占比攀升，今年</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">8</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">月已突破</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">51.77</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">％創歷史新高，新北市也登上</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">42.28</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">％新高。</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">根據住展雜誌調查，雙北市現在幾乎每</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">2</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">戶就有</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">1</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">戶是小宅，顯示建商「瘋」小宅的程度。住展雜誌企研室經理何世昌表示，台北市</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">2013</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">年小宅在總戶數占比約</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">44.92</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">％，</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">2014</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">年略降至</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">43.6</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">％，</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">2015</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">年再降至</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">40.77</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">％，不過</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">2016</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">年突破</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">5</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">成、</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">2017</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">年</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">8</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">月更達</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">51.77</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">％最高點。</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">新北市方面，</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">2013</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">年就有</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">33.48</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">％，</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">2014</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">年成長至</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">34.42</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">％，</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">2015</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">年再攀升到</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">37.8</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">％，</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">2016</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">年突破</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">4</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">成關卡到</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">42.23</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">％，到了</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">2017</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">年</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">8</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">月底已達到</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">42.28</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">％新高。</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">其實不只是雙北市瘋小宅，連其他都會一樣叫好叫座。因此，連國泰建設新案也幾乎都改弦易轍投入小宅懷抱；另向來都賣百坪豪宅的大陸建設，也將在</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">10</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">月推出創立來第</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">1</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">筆精品飯店管理小宅案。</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">不過，不具名的代銷業者憂心，小宅在推案量小的台北市或許不致出現供給過剩問題，但在新北市，目前新推案平均有</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">4</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">成</span><span style="font-size: 13.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">2</span><span style="font-size: 13.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">是小宅，尤其某些推案量大、推案時機集中的大型重劃區，難免會有產品同質性高、客源重疊性也高的競爭局面。</span></p>