建商雙十讓利 催出20億買氣
2017/10/11
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><a name="OLE_LINK1"></a><span style="font-family: 微軟正黑體, sans-serif;">經濟日報【陳美玲】</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">雙十連假房市買氣開紅盤，各大案場平均來人增加</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">10%</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">至</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">15%</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">，讓利新案如板橋「新外灘－雙江翠」、土城「文心奕奕」、新莊「鳳凰花園」等銷售亮麗；總計海悅、新聯陽、遠雄等三大指標業者，四天連假合計銷售金額逾</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">20</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">新聯陽總經理林徹人表示，今年雙十連假旗下代銷新案銷售都有不錯表現，總計四天連假銷售金額超過</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">5</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元。觀察各大新案銷售狀況，其中「華固樂慕」銷售率逾九成、將結案，台北市中心「明日綻」小坪數幾乎賣光、只剩一、二戶。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">林徹人指出，兩大指標讓利新案，新莊「鳳凰花園」每天來人約</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">40</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">組、銷售近</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">200</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">戶。土城暫緩重劃區新案「文心奕奕」，</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">928</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">檔期開案打出每坪</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">39</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元起的讓利價格，不僅新案一天來人達</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">70</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">組，全案銷售率更突破四成。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">海悅國際總經理王俊傑指出，這波雙十連假，郊區買氣優於市中心，主因市中心平日就有穩定買盤。反觀郊區部分，以全球人壽與興富發合作的新竹光武段開發案來說，目前僅潛銷階段，預約人數已突破</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">700</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">組，對接下來開案後的銷售率有信心。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">王俊傑指出，整體來說，今年雙十連假旗下新案包括「早安國揚」、桃竹地區新案來人增約二成，各大案場總計四天銷售金額</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">5</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元以上。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">甲山林廣告暨愛山林建設總經理張境在表示，此次連假新屋銷售以</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">15</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">至</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">35</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">坪中小坪數產品最熱銷，其中板橋「新外灘</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">-</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">雙江翠」去化逾八成，每坪成交均價在</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">43</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬至</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">48</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元，第二期「新外灘</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">-</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">仰真」預計</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">10</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月底接棒。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">汐止「筑丰陽陽」穩定去化中；在讓利案刺激市場買氣回籠下，旗下代銷的土城新案「金城舞」也將以</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">字頭、</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">11</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月初登場搶市。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">遠雄房地產總經理張麗蓉說，四天連假期間，全台八個接待中心、</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">20</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">個新案銷售共創造出</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2,200</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">組來人數、較去年同期增加</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">45%</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">，四天銷售金額達</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">10</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元、約</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">60</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">戶，其中林口「新未來」、台中「遠雄之星六」銷售率都不錯。</span></p>
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