大直台北戀館55.8億賣了
2017/10/19
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">經濟日報【郭及天】</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">最新實價登錄顯示，台北市大直「台北戀館」（現名為和璞飯店）以</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">55.8</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">億元成交，並售後回租，買方為英屬維京群島商史賓特公司。由於該飯店以</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">60</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">多億元求售已久，此次完成交易，顯示出買賣雙方價格認知差距收斂，有助商用市場交易熱度回溫。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">近一年多來受到國內觀光熱潮退燒影響，不少飯店求售，其中求售潮指標案、位處飯店及汽車旅館一級戰區大直的「台北戀館」在仲介圈求售傳聞不斷，開價</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">60</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">多億元尋求買方。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">「台北戀館」是屬於飯店與汽車旅館複合式經營模式，</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">2014</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">年因為知名廚師阿基師（鄭衍基）婚外情聲名大噪。該飯店基地面積約</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">1,618</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">坪</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">、建物面積</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">7,316</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">坪</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">，土地原為祭祀公業所有，由欣翰建設向地主承租土地，並興建旅館租給和成第二代邱俊傑經營「台北戀館」。後來欣翰建設接手經營權，欣翰董事長邱麟投入約</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">25</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">億元陸續整合土地產權，由旗下和禧建設持有不動產。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">和禧建設今年</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">7</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">月以總價</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">55.8</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">億元將整棟飯店的不動產出售給外資公司史賓特，欣翰指出，台北戀館不動產出售後，將會先回租五年。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">根據公司登記資料顯示，英屬維京群島商史賓特公司登記代表人為陳麗琴，境內營運資金約</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">7.1</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">億元。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">近年不少飯店因營運不佳拋售傳聞不斷，雖然期望逢低進場入手旅館者不少，但因買賣雙方價格認知差距大，今年成交案件並不多。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">商仲業者指出，該筆土地為供商業使用的商業區，以其交易價格來看，目前房數約</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">107</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">房，每房單價逾</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">5,000</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">萬元，其實並不便宜，其扣除車位的建物，單價約每坪</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">84</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">萬元，為鄰近新辦公室「台北時代廣場」的七七折左右。</span></p>
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<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">商仲業者表示，此交易賣方獲利了結，而該旅館建物屋齡僅</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">12</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">年，買家應著眼於長期大直金泰段的完整街廓土地價值，短期則先有「台北戀館」售後回租的穩定租金收益，換算其土地成單價每坪</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: Arial; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">345</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 微軟正黑體; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman';">萬元，未來可以透過開放空間獎勵或容移來增加總樓地板面積。</span></p>
<p class="MsoNormal" style="margin-top: 9pt; line-height: 23pt; text-align: center;"><img src="https://pgw.udn.com.tw/gw/photo.php?u=https://uc.udn.com.tw/photo/2017/10/19/2/4133071.jpg&x=0&y=0&sw=0&sh=0&sl=W&fw=450&exp=3600&exp=3600" alt="經濟日報提供" /></p>