北台灣Q3房價 漲多跌少
2017/10/20
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><a name="OLE_LINK1"></a><span style="font-family: 微軟正黑體, sans-serif;">蘋果日報【詹宜軒】</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">房價止跌反彈，根據《住展》雜誌統計</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">Q3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">北台灣新案價格，除台北市、宜蘭地區平均行情略較上季下修，其餘地區房價季漲幅在</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">1%</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">上下。但對比去年同期，新案行情仍有約</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">5%</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">的修正，凸顯房價盤整期仍屬未完待續。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">就房價季漲幅來看，新竹地區</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">Q3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">房價每坪</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">22.3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元，中止連</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">7</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">季下跌態勢，季漲</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">1.36%</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">，為北台灣之冠。《住展》雜誌企研室經理何世昌認為，新竹整體房價上揚，主因在於新竹市與竹北等蛋黃區，高價案陸續釋出所致。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><strong><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif; color: #002060;">台北跌破上波低點</span></strong></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">台北市與宜蘭地區是</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">Q3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">房價「唯二」下挫區，台北市房價走低至每坪</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">83.3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元，季跌</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">0.48%</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">，近</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">1</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年房價跌幅則稍擴增至</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">5.59%</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">。宜蘭地區房價則中止連續</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">5</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">季上漲，</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">Q3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">季跌約</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2.52%</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">何世昌分析，台北市</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">Q3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">房價已跌破上一波低點，銷售期較長的舊建案，仍以讓利姿態，鞏固得來不易的買氣。「其中總價</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">、</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">千萬元以上的房型，降價較為有感，</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">千萬元以下的小宅，房價則是『奈米式下跌』，大多數消費者應該都很無感。」</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">對比去年同期，新北市</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">Q3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">房價約有</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">6%</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">以上的落差，為北台灣下修最為明顯的區域。海悅廣告總經理曾俊盛認為，房市最差的時機已過，有漸入佳境的跡象。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">以海悅承接的個案來看，如新竹市甫進場的全球人壽、興富發合建案「竹科悅揚」，總戶數逾</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">1</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">千戶，預約已約</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">600</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">戶，實際簽約也達</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">400</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">多戶；今年進場的台北市松山區「勤耕延吉」，已近完銷，新北市板橋區江翠北側「聯上案」，一進場即賣</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">5</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">成。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><strong><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif; color: #002060;">讓利誘因表現吸睛</span></strong></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">「市場會呈現『個案表現』狀況，</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">A</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">級地段的讓利案將成為要角。」曾俊盛說，如昨日上樑的新北市林口區「森聯摩天</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">41</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">」，坪數規劃逾百坪，單價落在</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">4</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">字頭，「景氣好時評估此案行情，至少具有</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">5</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">字頭以上水平，目前銷售達</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">成，就豪宅案銷況來看，也算讓利有成。」</span></p>
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<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">昨日與曾成功打造出關西國際空港、日本明石跨海大橋等營造工程的日本國土開發，簽訂結盟契約的新北市汐止區「筑丰陽陽」，開賣初期曾傳成交單價在</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">字頭，現已「賣向」</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">字頭。筑丰機構總經理謝憲國表示，價格在不景氣時確為吸引買方出手的一大誘因，但</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">成買方仍以建案規劃、品質為主要考量，房價不易再有大幅度震盪。</span></p>
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