西門町店面 失速走跌
2018/3/21
<p class="MsoNormal"><a name="OLE_LINK1"></a><span style="font-family: 微軟正黑體, sans-serif;">蘋果日報【黃阡阡】</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">台北市近年西門町店面屢傳品牌插旗進駐，空置現象儼然有解套曙光，市場呈現「西強東（東區）弱」現象，但統計台北市西區的大稻埕、西門町等</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">大商圈，店面交易單價在前</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2~3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年都曾走高，不料</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2017</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年雙雙走跌，西門町自百萬元跌至</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">字頭，大稻埕平均單價也僅守住</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">7</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">字頭。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">統計實價登錄資料，台北市西區商圈之首的西門町，從</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2013</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年平均單價</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">108.9</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元穩定走高至</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2015</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年的</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">122.7</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元，但此後開始衰退，</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2017</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年跌至</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">89.1</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元；大稻埕走勢亦然，自</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2013</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年的</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">81.4</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元起，於</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2016</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年達</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">84.2</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元高峰，去年則下修到</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">71.5</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><strong><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif; color: #002060;">大稻埕下跌</span></strong><strong><span style="font-size: 13pt; font-family: Arial, sans-serif; color: #002060;" lang="EN-US">15.1%</span></strong></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">西門町走潮流風格，傳統的大稻埕也因文創產業進駐而快速發展，因而受國外觀光客喜愛。台灣房屋智庫資深分析師陳炳辰指出，隨著觀光潮退，不僅削弱到西門町店面，也打擊到大稻埕店家生意，出租空置窘況令置產客不願出手，遂令高價店面不見買盤。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">數據顯示，</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2017</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">商圈店面平均單價雙降，與過去</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">4</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年高點相比，西門町降幅達</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">27.4%</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">，大稻埕也下跌</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">15.1%</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">。陳炳辰分析，西門商圈雖屢傳運動潮牌插旗，也不乏流行平價服飾店面進駐，然實際觀察去年的店面交易價格，站上百萬單價僅佔</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">成，以低價店面交易量增。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><strong><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif; color: #002060;">市場不佳屋主惜售</span></strong></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">不過西門町仍有高價店面交易，最受矚目為李方集團以</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">12</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元買下中華路一段的「英雄廣場」。陳炳辰認為，目前若非資產實力雄厚的買方，有錢有時間可與景氣抗衡，一般店面置產族群無力面對陸客潮退，看壞店面收益情勢下，並不願冒險搶進。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">至於出租行情，目前西門町每坪</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">1.5</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">至</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元，大稻埕每坪約</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">5000</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">元。住商不動產企研室經理徐佳馨認為，西門町因商圈大、業種多元、人流穩定，平均租金約大稻埕</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">1</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">倍以上，因商圈定位不同，短時間內不會有太大變化，不過去年店面交易均價較低，關鍵應在屋主見市場不佳而惜售，高單價個案未釋出。</span></p>
<p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">「西門町的空置現象還是很嚴重」，在西門町上班的戴小姐觀察，目前鐵門拉下的招租狀況不多，因為很多店面租不出去都改放夾娃娃機，所以遊客人來人往，其實不好察覺空置比例居高不下。</span></p>
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