<p class="MsoNormal"><a name="OLE_LINK1"></a><span style="font-family: 微軟正黑體, sans-serif;">工商時報【曾麗芳】</span></p> <p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">「實價登錄地政三法」修正草案日前已通過，隨著不動產交易市場銷售資訊愈來愈透明，台中建商紛紛推出不二價、均一價、誠意行銷等策略因應，照樣賣出好成績。</span></p> <p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">實價登錄</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2.0</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">版即將上線，永福地產「洲際</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">W</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">」不僅推出「均一價」因應，更趁勢推出網購促銷策略。永福地產表示，網路下訂每坪折價</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬元、臉書打卡每坪再折</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">5,000</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">元、團購</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">5</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">戶每坪續折</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3,000</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">元。永福地產看準未來網購趨勢，</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">6</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月推線上看屋下訂服務、成為房市創舉。</span></p> <p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">台中洲際棒球場生活圈近期受惠於重大建設、商業投資話題不斷，永福地產「洲際</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">W</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">」主打高低樓層均一價銷售策略，加上團購打卡優惠帶動下，年後進場潛銷至今，銷售量已破</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">300</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">戶，是北屯區目前指標大案，已有建商有意跟進。</span></p> <p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">此外，因應自媒體時代來臨，建商積極經營網路市場，愈來愈多建商投入經營互動性高且更緊密的</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">LINE</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">社群。「洲際</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">W</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">」團隊成立</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">LINE</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">官方群組，從對話中了解購屋者對於價格、地段及看好洲際生活圈的未來發展，破除傳統銷售資訊不對等的關係。</span></p> <p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">總太地產則推出不二價策略。例如總太「織築」案打出「不二價」，進場</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">個月創下完銷佳績。此外，</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">1.2</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬坪造鎮的「總太</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2020</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">」水岸宅，預計引進大型連鎖量販店、餐廳、診所等，更成立「好生活品牌館」，讓住戶在社區內就能滿足生活所需，每坪開價</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">15.5</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">萬起，</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">329</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">檔期至今，銷售量已破</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">4</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">成。</span></p> <p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">另外，雙橡園開發採「誠意行銷」策略，現場不惜攤開購地、營建、管銷成本，讓購屋客感受實價銷售的誠意。雙橡園的誠意行銷，不只反映價格透明，更要求團隊事先將客變需求溝通清楚，因此獲得客戶的信賴。位於單元二的「雙橡園</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">1812</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">」案，創開工前即完銷紀錄。</span></p> <p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: justify;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">雙橡園開發趁勝追擊，位於單元二市政南一路的新案，同樣訴求大管家的飯店式管理，全天後供餐、專車接送住戶學童上下學等服務，預料將再掀起一波搶購熱潮。</span></p> <p>&nbsp;</p> <p class="MsoNormal" style="line-height: 23pt; margin-top: 9pt; text-align: center;"><img src="http://img.chinatimes.com/newsphoto/2018-05-22/clipping/656/a17a00_t_01_02.jpg" alt="" /></p>