<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">經濟日報【郭及天】</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">東區商圈店面空置率緩步下降，近期傳出多件店面高租金成交案，忠孝東路四段核心區段店面租金站穩每坪</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 微軟正黑體;" lang="EN-US">2</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">萬元以上，房仲業者觀察，藥妝、彩妝與運動用品店是主要的承租方。</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">根據租金實價登錄資訊顯示，台北市忠孝東路四段近期有二間高價店面租賃成交，其中</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 微軟正黑體;" lang="EN-US">23</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">坪月租</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 微軟正黑體;" lang="EN-US">63</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">萬元，換算每坪租金為</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 微軟正黑體;" lang="EN-US">2.7</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">萬元，由國際化妝品牌承租，單價是東區租金實價排行的第三高；另一筆為</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 微軟正黑體;" lang="EN-US">40.26</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">坪店面，月租</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 微軟正黑體;" lang="EN-US">94.4</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">萬元，每坪租金單價</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 微軟正黑體;" lang="EN-US">2.3</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">萬元，由運動用品業者承租，單價是東區商圈的第七高價。</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">信義房屋企研室專案經理曾敬德表示，從站前商圈、士林夜市商圈到東區商圈，近年都發現有彩妝、藥妝業者進駐，租賃的行情往往是區域的高價，另外還有運動用品店也搶進熱門商圈中，且通常承租的面積頗具規模，由此來看，熱門商圈的精華店面人氣仍高居不下，不過高租金的壓力下，也考驗著業者與品牌的經營能力。</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">曾敬德指出，雖然陸客減少對於觀光產業有所衝擊，但以觀光為主的國際商圈，對於團客的依賴程度相對有限，加上日韓與東南亞的旅客增加，散客對於國際型的觀光商圈仍有一定助益，而不少新進的藥妝與彩妝業者，也願意高價搶點經營與品牌曝光行銷，因此熱門商圈的精華路段，仍維持相對高檔的租金水準。</span></p>