北市商圈店租 西門追上忠孝
2017/4/12
<p class="MsoNormal" style="margin-bottom: 9.0pt; mso-para-margin-bottom: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">經濟日報【郭及天】</span></p>
<p style="margin: 15pt 0cm 9pt; text-align: justify; line-height: 23pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;">商仲業者觀察，台北市忠孝、西門、站前及中山南京四大商圈的店面市場，出現三大趨勢，包括首季空置率仍微幅提高、西門商圈租金追上忠孝商圈，以及結合販售、體驗及展示的業種如運動品牌及汽車持續拓點，成為零售市場街邊店的承租主力等。</span></p>
<p style="margin: 15pt 0cm 9pt; text-align: justify; line-height: 23pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;"> 根據戴德梁行針對台北市四大核心店面租金及空置率市調顯示，去年初沿街店店面空置率一度高達</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;" lang="EN-US">10%</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;">的忠孝商圈，原本空置率陸續下降至</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;" lang="EN-US">4%</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;">，今年來還有法國潮牌</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;" lang="EN-US">6xity 8ight</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;">及星巴克等國際品牌進駐，填補大型空置店面，不過同時卻有零售商撤出，加上部分店面仍處臨時特賣短租的過度階段，空置率在今年首季反而又提高至</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;" lang="EN-US">5.1%</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;">。</span></p>
<p style="margin: 15pt 0cm 9pt; text-align: justify; line-height: 23pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;">過去空置率較低的站前及西門商圈，也有提高跡象，分別提高至</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;" lang="EN-US">5.8%</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;">及</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;" lang="EN-US">2.6%</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;">。</span></p>
<p style="margin: 15pt 0cm 9pt; text-align: justify; line-height: 23pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;">近年來東西區店面逐漸軸線翻轉，租金單價行情也持續「東消西漲」，西門商圈租金平均達每月每坪</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;" lang="EN-US">1.5</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;">萬至</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;" lang="EN-US">2</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;">萬元，已與東區的忠孝商圈相近，薛惠珍表示，西門商圈國際觀光客及本土客源多，受到陸客觀光衰退的衝擊相對小，在運動品牌、拌手禮店持續雜駐下，加上小單位店面多，不像東區店面坪數較大、總價高、房客不好找。</span></p>
<p style="margin: 15pt 0cm 9pt; text-align: justify; line-height: 23pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;">此外，結合販售、體驗及展示的業種將是高租金店面市場承租的主力，其中又以持續拓點的運動品牌和汽車業最明顯。</span></p>
<p style="margin: 15pt 0cm 9pt; text-align: justify; line-height: 23pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;">商仲業者指出，運動風潮從慢跑擴大到棒球及籃球等球類運動，全台第一間籃球體驗店「摩曼頓花花</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;" lang="EN-US"> NIKE JORDAN </span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;">籃球體驗店」今年首季在西門町開幕，有別於過去僅止於銷售，新的概念店結合各式體驗、經典鞋款展示及客製化服務等，提高集客力及顧客黏著度，顯示國際運動品牌對台灣消費市場的企圖心。</span></p>
<p style="text-align: justify; line-height: 23pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><strong><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #002060; letter-spacing: .75pt;">東區餐飲業…生存大不易</span></strong></p>
<p style="text-align: justify; line-height: 23pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;">台北市東區店面一直是餐飲業一級戰區，餐飲業卻難長存。繼藝人納豆經營的「暴龍肉球」去年底歇業，連米其林一星餐廳</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;" lang="EN-US">Alexanders</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;">頂級牛排店，也將於</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;" lang="EN-US">5</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;">月退出。優美地產企研室召集人葉立敏表示，店租高昂，當食客新鮮感退去後，餐飲成本無法常態支撐高店租；另反覆遭鄰居檢舉油煙或噪音，也成餐飲業在住宅區開店最頭痛問題。</span></p>
<p style="margin: 15pt 0cm 9pt; text-align: justify; line-height: 23pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica; color: #444444; letter-spacing: .75pt;">葉立敏指出，東區服飾店汰換率高，但餐飲業的生存障礙更多，「體驗式」消費難以被網路消費取代，如美容美甲、餐飲業等，親臨店面消費的需求不會消失，是目前許多創業者或店面租賃轉型的方向，餐飲業經營的關卡除了「店租」成本外，「擾鄰」是最大主因。</span></p>
<p style="margin: 15pt 0cm 9pt; line-height: 23pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://pgw.udn.com.tw/gw/photo.php?u=https://uc.udn.com.tw/photo/2017/04/12/2/3386718.jpg&x=0&y=0&sw=0&sh=0&sl=W&fw=500&exp=3600&exp=3600" alt="台北主要商圈空置率 資料來源：戴德梁行" /></p>
<p class="MsoNormal" style="margin-bottom: 9.0pt; mso-para-margin-bottom: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US"> </span></p>