<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">自由時報【葉思含】</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">雖然陸客數量持續縮減，但熱門商圈店面持續熱絡，近期北市信義商圈的威秀影城，一樓店面由國際運動品牌業者愛迪達承租，推估每月租金逾百萬元，威秀影城徒步區內則有王道銀行搶進，主打數位體驗分行，另外王道銀行也搶進東區熱門的三角窗店面，頗有打造潮牌銀行品牌的氣勢。</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">觀察信義計劃區內店面最熱門的松壽路上，主要承租方包括有三大電信業者、國際運動品牌</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">NIKE</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">、鐘錶品牌</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">SEIKO</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">與服飾品牌業者等，百貨公司沿街一樓甚至吸引特斯拉電動車品牌進駐，而先前一度由潮牌電動機車</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">GOGORO</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">承租的店面，近期則由愛迪達搶下，愛迪達經營門市也由百貨公司擴張到鬧區的沿街店面，推估店面租金也是百萬元以上等級。</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">至於威秀商圈內的行人徒步區域，主要由服飾與餐飲業者承租，近期則看到新的業種進駐，近年積極切入新型態銀行的王道銀行，承租了一處面積不大的店面，做為信義威秀分行並打造為數位體驗分行，推估店面的單坪租金每坪至少超過</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">2</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">萬元，該銀行不惜高價搶點，看好區域內的消費人潮與品牌概念推廣的廣告效益。</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">王道銀行除搶進信義商圈以外，近期也租下東區忠孝敦化的三角窗店面，該店自從知名女性鞋店</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">Miss sofi</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">退租後，空置一段許久的時間，近期則傳出王道銀行以每月破百萬元的租金承租，連續高價搶進熱門商圈的店面，不難看出王道銀行推廣自己品牌與新型態銀行的決心。</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">信義房屋不動產企研室專案經理曾敬德表示，運動品牌成為目前國內少數可以搶進熱門商圈店面，且同時可以承租較大營業面積的業種，對比過往需要較大營業面積的傳統銀行業者，因成本等因素考量，反而越開越小，甚至捨棄沿街店面，往辦公大樓樓上移動的趨勢，由此也可發現店面不僅是承租的業種在改變，部分業種的營業型態也有明顯變化。</span></p>