豪宅買氣連三降 今年價量續探底
2017/8/25
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">工商時報【蔡惠芳】</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">近</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">3</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年來豪宅市場在打房政策下陷入低迷,推案戶數、可售金額連三降,今年更可能是近四年豪宅最低量的一年。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">根據住展雜誌最新調查,</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2014</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年北台灣都會區豪宅推案戶數還有</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">1,348</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">戶,總計可售總銷</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">1,065</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億;不過當年年</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">6</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月底央行宣布擴大選擇性信用管制,緊縮豪宅貸款,同年台北市大幅提高囤房稅,衝擊效應一發不可收拾。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">住展調查指出,</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2015</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年北台灣都會區豪宅推案戶數萎縮到</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">891</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">戶,可售總額萎縮</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">44</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">%至</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">595.5</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元;</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2016</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">年戶數剩</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">613</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">戶,總銷再減少</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">9.6</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">%至</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">653</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">今(</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">2017</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">)年豪宅終於出現量增趨勢,包括可售約</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">80</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億的「華固名鑄」、</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">20</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億的「草山清境」、</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">45</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億的「鑫洋百景」、</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">100</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億的「久泰皇品」四大豪宅案,累計前</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">8</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">月戶數已有</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">304</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">戶;惟建商開價也比較務實,累計豪宅總銷金額只有</span><span style="font-size: 13pt; font-family: Arial, sans-serif;" lang="EN-US">245</span><span style="font-size: 13pt; font-family: 微軟正黑體, sans-serif;">億元。市場預期,若年底前沒有大型豪宅案登場,今年不論戶數、總銷恐怕還是不會攀升,呈現低量水準。</span></p>
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