剛性需求 買盤進場
2017/10/9
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><a name="OLE_LINK3"></a><a name="OLE_LINK2"></a><a name="OLE_LINK1"></a><span style="mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">經濟日報【郭及天】</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">此次國慶連假是延續</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">928</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">檔期的最長連續假日,因此成為各指標建案強銷搶人的重要時段。房地產銷售業者認為,這一波房市買氣,主要集中在「剛性需求買盤」。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">其次,部分買氣也來自購屋者對房市信心回穩。業者認為,過去不少潛在買主,認為房價不穩,下跌的機率大,幾經猶豫後,發覺房價跌幅有限,或建案開價並不如原本市場預期來得高,因此,這類自用需求的遞延買盤,也逐漸發酵。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">不少銷售業者都發現,這陣子的看屋客戶,對房市動向和市場行情的關注度,更甚以往,除了需求型客戶看屋議價外,因關心房價跑到接待中心詢問行情者,也增加不少。這個現象,在過去一,二年房市低迷,房價急跌時期,比較少見。</span></p>
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<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">遠雄房地產總經理張麗蓉表示,房市經過二至三年的修正,房價已回到基本盤,買方計算土地成本和建築成本後,發現新建案價格能再修正空間,實在有限,買盤擔心跌價的因素被排除後,能否成交因素,只剩下意願和需求,優質地段的產品符合主流需求,建商長期經營客戶與否等因素,將是建案順銷與否的關鍵。</span></p>