<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">工商時報【孫彬訓】</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">房市成交量微溫成長，但價格仍持續探底，老行庫除強化爭取優質客戶外，更祭出兩大措施，首先是對於推案大、流動性低的房貸更趨謹慎，另外的措施就是強化整合行銷，運用大數據分析，主動行銷。</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">彰化銀行主管說，國內房市普遍呈現價跌量縮的趨勢，加以受限銀行法第</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">72</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">之</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">2</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">條法定比率限制，彰銀上半年房貸推展重點仍以有自住需求的首購客群為主力，惟對推案量較大區域或流動性欠佳的房貸產品如小套房，將更趨審慎。</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">彰銀將以「無自用住宅」、「理財型貸款」及「消費性貸款」為重點商品，將會持續續開發個人金融商品，以提升業務市占率。另為響應政府節能減碳環保政策，並落實企業社會責任，</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: 'Times New Roman';" lang="EN-US">2017</span><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">年消費性貸款將致力於推展具環保節能的專案。</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">合庫銀行今年房貸政策仍持續配合政策，加強辦理政策性房貸，同時積極拓展房貸以外的多元化個金貸款。合庫銀強調，秉持質量並重原則，拓展優質房貸業務，積極承作首購型、自住型優質房貸及屬優質客群的消費性貸款，兼顧業務拓展及資產品質維護，注重低風險權數貸款業務的拓展，重視授信風險權數與合理利潤連結，穩健經營。</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">另外，合庫銀就是強化整合行銷，增裕收益，整合多元個金商品，運用房貸客戶資料庫進行大數據分析，篩選客群主動行銷，創造發揮整合行銷的機會。</span></p> <p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly;"><span style="font-size: 13.0pt; mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">土銀指出，目前房市投機需求減少、交易量低迷，在辦理房貸業務上，土銀將持續推展優質房貸客源，深耕以自用住宅為主的房貸對象，並配合政策性貸款業務，如財政部「青年安心成家購屋優惠貸款」及內政部整合住宅政策貸款，以固守房貸市占率及穩定獲利來源。</span></p> <p class="MsoNormal" style="margin-top: 9pt; line-height: 23pt;"><img style="display: block; margin-left: auto; margin-right: auto;" src="http://img.chinatimes.com/newsphoto/2017-04-24/clipping/656/a09a00_t_03_02.jpg" alt="房貸搶市 老行庫睜大眼" /></p>