中信舊總部 要變北市最貴飯店
2018/1/24
<p class="MsoNormal"><a name="OLE_LINK3"></a><a name="OLE_LINK2"></a><a name="OLE_LINK1"></a><span style="mso-bidi-font-size: 12.0pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">經濟日報【郭及天】</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">原中信金在北市信義計畫區的</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">A7</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">總部大樓，將改建複合式地標型商業大樓「</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">Taipei Sky Tower</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">」，碩河開發與凱悅酒店集團旗下雙品牌柏悅（</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">Park Hyatt</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">）、安達仕（</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">Andaz</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">）昨（</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">23</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">）日簽約，將打造全球首座同棟雙品牌飯店，規畫</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">500</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">個房間，未來將挑戰台北市區飯店最高住房價。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">碩河董事長詹偉立表示，該棟大樓引入柏悅與安達仕雙品牌，主要是基於「共同管理」的經濟效益，這樣的設計想法也很吸引凱悅，由於合計經濟規模已達</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">500</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">房，可以大幅降低管理成本，但卻可以吸納更廣泛的族群。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">此外，樓下除裙樓將打造為長達</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">300</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">公尺的商店街、引入五至六個多元類型的品牌、獨立擁有地下一層至地上二層共</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">200</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">至</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">1,000</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">坪的獨立街邊店。詹偉立指出，零售業將進入新轉型，如在</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">Commune A7</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">的賓士、三星都以體驗為主軸，未來精緻體驗將是零售業更重要的精神。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">「</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">Taipei Sky Tower</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">」為外資私募基金子樂投資、與大陸建設依</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">90%</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">、</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">10%</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">比率合資成立，</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">2015</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">年以</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">151</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">億元向中信金購得，預計改建為</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">46</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">層的高端酒店，同時引入五至六家旗艦品牌體驗型購物街區，包含購地金額</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">151</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">億元、不含飯店裝修的造價約百億元，總投資額約</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">300</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">億元，日前已獲元大等銀行</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">205</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">億元聯貸。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">該用地上原本臨時性貨櫃市集「</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">Commune A7</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">」在</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">1</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">月</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">28</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">日舉辦張惠妹演唱會後將吹熄燈號，進入施工階段，預計</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">2020</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">年完工。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">碩河將以委託經營的方式，引入高端奢華、全球有</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">40</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">個據點的柏悅品牌，與提供個性化服務、全球有</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">18</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">個據點的安達仕品牌，其中柏悅約</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">200</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">房、安達仕約</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">300</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">房。</span></p>
<p class="MsoNormal" style="margin-top: 9.0pt; mso-para-margin-top: .5gd; text-align: justify; text-justify: inter-ideograph; line-height: 23.0pt; mso-line-height-rule: exactly; tab-stops: 6.0cm;"><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">詹偉立表示，香港每年有</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 微軟正黑體; mso-bidi-font-family: Helvetica;" lang="EN-US">5,000</span><span style="font-size: 13.0pt; mso-bidi-font-size: 13.5pt; font-family: '微軟正黑體',sans-serif; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Helvetica;">萬旅遊人次，台灣才千萬人次，高端旅遊市場成長空間很大，台灣卻很少高端產品，過去的飯店只是「複製」，需漸轉型為「體驗與分享」，凱悅雙品牌進駐將使台北成為繼上海、東京後，亞洲第三個同時有此二品牌的城市。</span></p>
<p class="MsoNormal" style="margin-top: 9pt; line-height: 23pt; text-align: center;"><img src="https://pgw.udn.com.tw/gw/photo.php?u=https://uc.udn.com.tw/photo/2018/01/24/2/4443490.jpg&x=0&y=0&sw=0&sh=0&sl=W&fw=400&exp=3600&exp=3600" alt="經濟日報提供" /></p>